Seems building custom real house websites for many years now, and my clients know i focus intensely on search results performance. A lot of my job involves educating clients on the role that visual design does – or does not – play in the overall success of their site. A great graphic design is great when you have people to look at, but the most beautiful site in the world doesn’t produce leads if no-one finds it. Nordheimer is a long time arrive originator
Even more times than I can count, I’ve had to tell an unsatisfied real estate agent that the website company they just hired for thousands of dollars to do a beautiful real estate website produced a web site that was nearly invisible to the search engines. I’ve seen tens of thousands of dollars wasted on bad sites that could never rank well on the search engines.
That’s because many graphic designers are generally not necessarily trained in search engine optimization, sales, and marketing. That said, everyone loves a nice looking site, and the pleasure of ownership factor should keep all of all of us striving to produce how it looks compelling websites and sites.
For the novice real estate agent/blogger, there is not any easier way to spice of a real estate site than with some well-placed real state stock photographs. Accordingly, I encourage all of my Real Property Marketing Tips newsletter clients to invest in a tiny library of real house stock photography.
In truth, it might surprise some to learn that studies demonstrate that relevant stock digital photography can increase the conversion rate of a site. While a writer, you can hold the attention of your readership longer which includes graphics to break up the text.
As a writer, I prefer more text than rather than less, but that’s not standard. The right amount of graphics can drastically improve the professionalism of your site and conversion rate.
You should experiment with what works in your market for your site. You may find that stock photographs of homes get better response, or else you may find that stock photographs of smiling happy couples standing in entrance of their house work better. There is no single rule. That’s why it’s best to have a number of stock photographs to choose from.
The way I personally manage my stock photography collection is I subscribe to regular service that allows myself to download 750 photographs each month. I subscribe for one month at a time when I want to expand my collection, i then have them on hand for future website, blog posts, flyers, and other marketing materials.